Children first, then the product
These rules outrank any visual rule on this page. They are what makes a kids’ league partner trust the product before they have read a feature.
- Tag every screen, table and photo Real or Example. Real data is shown exactly as its source publishes it, with the source named.
- Fictional children are first name and initial only (Jack M.), with illustrative scores.
- Crests only with attribution in the footer; four are provided by their clubs, the rest are used for illustration pending permission.
- Say “parent-held accounts” and “no adult-to-child messaging” in the safeguarding section, in those words.
- Say BPYC is not (yet) a partner league wherever BPYC appears.
- British spelling. Sentence case headlines. Numbers as digits.
- Photos containing identifiable children, anywhere in the repo or the deploy.
- A second accent colour. No signal red, no green outside the Real tag.
- Dark mode. The claret band is the only dark surface.
- Screenshots of the app; screens are built in the phone grammar so they stay in sync with the copy.
- Chat-style DM as a feature. Bubbles appear only in the problem section, to show what parents suffer today.
- More than one primary button per viewport.


